The summer of 2020 saw Yves Saint Laurent Beauté (YSL) launch a collection that captured the hearts (and lips) of beauty enthusiasts worldwide: the YSL Milk Tea Lip Collection. Inspired by the immensely popular milk tea shades prevalent across Asia, this range offered a diverse selection of lip products designed to deliver the perfect balance of subtle sophistication and vibrant, youthful energy. This article delves deep into the collection, providing comprehensive swatches and reviews, exploring the various textures and shades available, and ultimately answering the question: did this collection live up to the hype?
YSL Milk Tea Lip Collection Summer 2020: A Deep Dive
The YSL Milk Tea Lip Collection wasn't just a fleeting trend; it was a carefully curated range that resonated with a broad spectrum of consumers. Its success stemmed from its ability to capture the essence of the beloved milk tea shade – a soft, warm brown with subtle hints of peach and caramel – and translate it into a variety of textures and finishes. The collection cleverly avoided being monotonous by offering a diverse range of shades within the milk tea family, catering to different skin tones and personal preferences. This wasn't just about replicating a single shade; it was about exploring the versatility of the milk tea theme. The collection's success can be attributed to its understanding of current beauty trends, its high-quality formulations, and its aesthetically pleasing packaging, all hallmarks of the YSL brand. The marketing campaign itself further amplified the collection's allure, associating it with the comforting and familiar sensation of enjoying a cup of milk tea.
The collection primarily featured three distinct types of lip products, each offering a unique application and finish:
1. Rouge Pur Couture The Slim: Known for its sleek, matte finish and precise application, this lipstick offered intense color payoff with a long-lasting, comfortable wear. The milk tea shades within this line were particularly striking, offering a sophisticated yet modern take on the classic nude lip.
2. Rouge Volupté Shine Oil-in-Stick: This balm-like lipstick provided a glossy, hydrating finish with a subtle wash of color. The oil-infused formula kept lips feeling soft and supple, making it ideal for those seeking a more effortless, everyday look. The milk tea shades in this range offered a softer, more natural interpretation of the theme, perfect for achieving a “your lips but better” effect.
3. Gloss Volupté Plump-in-Colour: This high-shine gloss added a juicy, plumped-up look to the lips. While not always intensely pigmented in the milk tea shades, the gloss provided a beautiful sheen and subtle color enhancement, perfect for layering over other lip products or wearing on its own for a more delicate appearance.
7 YSL Rouge Volupté Shine Oil-in-Stick: A Closer Look
The Rouge Volupté Shine Oil-in-Stick lipsticks, in particular, gained significant popularity within the Milk Tea Collection. Their unique oil-in-stick formula offered a luxurious experience, combining the comfort of a balm with the subtle color payoff of a lipstick. Seven shades, all varying degrees of the milk tea theme, were available, catering to a wide range of skin tones and preferences. From the softest, barely-there nudes to richer, more pigmented browns, there was a shade to suit every taste. The smooth, emollient texture ensured comfortable wear, and the glossy finish added a touch of elegance and sophistication.
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